About Faye
Faye Edwards
Founder of F.I.T and MindFit Retreats. Award-winning international fitness presenter, celebrity trainer, mentor and fitness business coach.
Her story
Faye is a powerhouse of energy, passion and purpose — an award-winning, internationally recognised fitness presenter and celebrity trainer who is redefining what it means to truly connect with intentional movement.
With over 13 years in the fitness industry, Faye has made her mark as Group Exercise Manager at the elite Third Space club and as a former competitive bodybuilder. Her journey has shaped a unique philosophy rooted in one core belief: focus on the feeling.
Known for her signature F.I.T concepts — and nicknamed MotiFAYEtion — she delivers high-energy experiences that go far beyond the physical, empowering people to break through mental barriers, move with intention and discover the joy in movement.
As the creator of the F.I.T App, a business empowerment coach and a fitness instructor educator, Faye fuses movement with mindset, helping people tap into their power and unlock their full potential.
She is also on a powerful mission to create greater diversity and inclusivity within the fitness industry, championing spaces where everyone feels seen, represented and empowered to thrive, whatever their background or ability.
To make fitness fun, accessible and life-changing — so you don't just move your body, you elevate your entire life.
What F.I.T stands for
A safe space for everyone
F.I.T values inclusivity, diversity and equality. Everyone should feel safe and welcome, whatever their background, capabilities or goals.
Your authentic self
F.I.T values authenticity, and strives to bring out the best in every person who joins in.
Positive wellbeing
F.I.T values positivity, and centres everything on bettering the physical and mental health of others.
How it feels
- Empowering. Feel stronger, physically and mentally. Consistency comes from knowing you can do anything you put your mind to.
- Supportive. There's no one-size-fits-all, which is why F.I.T has different concepts for different needs and abilities.
- Joyful. Play like you did as a child — no fear, no pressure, just that good feeling.
Faye has worked with
- Davina McCall · Own Your Goals
- Dame Kelly Holmes
- Women's Health
- Women's Fitness · cover
- Reebok Fitness App
- Lululemon
- Decathlon
- Third Space
- Red Nose Day
- Wellhub
- FitPro
Come and feel it
Book a class, try the F.I.T App, or talk to Faye about working together.